ActionCOACH helps an historic restaurant find new customers.

An historic and landmark restaurant uncovers
new potential …

There’s really nothing “new” business coaching can teach you about business. But coaching will hold you accountable to doing new things in your business and getting new and better results.
- Brad Sugars -

The Business
Name: Rendezvous Hock Lock Kee Restaurant, Singapore,
Business Sector: Restaurant

The Challenge
Usually it’s only small, struggling businesses that most people imagine would have need of an ActionCOACH Business Coach.

After all, aren’t they the ones that have little expertise or business acumen? Aren’t they the ones that think they know it all, and then find out that they actually don’t?

While it’s probably true that many business people who engage an ActionCOACH Business Coach do so precisely because they’ve come to realize that their lack of training or knowledge in running a business is costing them dearly.

However, having survived and prospered for many years doesn’t necessarily mean a business is immune to failure.

Having survived those first few critical years doesn’t guarantee success at all.

And it certainly doesn’t mean there’s nothing more to be learned.

Take the Rendezvous Hock Lock Kee Restaurant in Singapore, for instance.

Here’s a well-established business that is celebrating its 52nd anniversary this year.

Well, the business has actually been around a lot longer than that.

You see, some 70 years ago, the present owner’s father, Mr. Seah Soo Khoon opened a coffee shop called Hock Lock Kee on the corner of Princep Street and Bras Basah Road and it was there that British troops stationed in Singapore began to hang out. It soon became known as the Rendezvous Restaurant.

Then, some 10 years ago Mr. Seah King Ming took over the family business from his father.

These days the restaurant is located within an upper class hotel (Hotel Rendezvous) that was actually named after the restaurant! The restaurant is decorated with old photographs so customers are taken on a trip down memory lane every time they visit. The ambiance is one of nostalgia; customers can step back in time as they enjoy one of the most tempting arrays of gastronomic Western Sumatran cuisine in all of Singapore.

Tourists and business travelers stay in the hotel, and there are some high-class private residences within a 500m radius of the restaurant, with offices and shops making up the remainder of the immediate area.

As a result, the restaurant caters mainly to middle class (and above) income earners. These are mostly families, businessmen and white-collar workers, but a small percentage of customers are, of course, tourists. The restaurant is famous for its good customer service, personal touches and the superb quality of their authentic dishes.

The restaurant is well-known within the local community, especially among older folk who are convinced that if the restaurant has remained in business this long, it must be authentic and credible.

I think you get the picture. This is not your average eat-it-and-beat-it joint.

So how were they doing, financially? They were coping very well. In fact, they had been able to consistently meet all their targets.

If that were so, what could an ActionCOACH Business Coach do for them, then?

A whole lot.

As you’re about to discover …