The Outcome
After just 3 months the results posted were over budget by some 75%.
That was way over the 30% Bill had hoped for.
Sales continued to climb largely thanks to the renewed and rejuvenated customer focus. Record sales months were posted and by month 6, Bill was leveraged out of sales and a salesperson recruited. [...]

ActionCOACH Comment
It all started after we had posted them a direct mail piece, and when we followed it up with a phone call, Bill was very gruff and curt and asked us to stop wasting his time.
We immediately got on the phone and assured him that we weren’t, and that we probably could add a [...]

Bill’s Story
After running the business for 11 years, things were getting better but we’d only had a 100% increase in 10 years – that’s only about 7-8% per year growth.
We were marking time and wondering if we’d be able to reach our retirement goals. We were actually running at a Net Loss. The GST [...]

“Coaching is about asking questions, probing for answers and holding people accountable for what they say they are willing to do. The key question you must answer yourself if you are considering hiring a coach, is ‘am I willing to be coached … and be held accountable to getting results?’”

- Brad Sugars -
The Business
Name: [...]