But let’s now hear ActionCOACH about what it takes to succeed in business.

“You know, what I’ve found is that all sorts of people succeed in all sorts of businesses. When I look at what sets apart those that make it (and by that I mean reaching their own goals in the business) then I notice one or two common traits.

“Firstly, most people I work with who become truly successful are passionate about what they do. That’s not to say it’s the only thing they think of or that their whole life is focused on it. It means they think about it, they talk about it, they learn about it – they really are excited about doing whatever they do really well.

“Secondly, every one of them is willing to learn. They know they don’t know it all. And they don’t expect me to either. They accept that there is a chance to learn something from almost everyone, and they actively look for opportunities to expand their knowledge every day. One other thing, they all know that the fruit grows on the ends of the limb, and you’ve got to step out onto the thin end if you’re going to get the real growth and rewards. It might be a bit scarier out there, but that’s where real success waits.”