The Outcome
After just 3-months, Tim was spending 1-day a week less at work. He re-evaluated the team and introduced testing and measuring, as well as sales training. The company conversion rate increased from 50% to 70%. Discounting is now a thing of the past. Prices have actually been increased, and profit has gone from negative to +11%.

After 6 months, cashflow forecasts indicated an inventory challenge. This was tackled with new contracts put in place and “dead” stock cleared. The conversion rate was now better than 80%. A 10% increase in profit per month became our target. A new key team member was employed when an existing salesperson was promoted to General Manger, freeing up the owner. 500 people were enrolled in the VIP program.

They then secured the distribution rights for Brioni and Paul Smith suits, and introduced Made To Measure in Milan and Zegna suits. Turnover increased by 10%, with profit up 40%.

After 12-months Tim is able to go on holidays whenever he wants to. The business now only services A-grade clients and does not cater for price-shoppers or discount hunters at all.

The store has a fun, happy and professional atmosphere. Revenue (turnover) is up by 12%, and profit is up by 600%.

The business is now cashflow positive. Business systems are in place and the owner is looking at multiple outlets.

This is a result of a business owner realizing he or she needs help, and being willing to change and being held accountable.

It is a great case study in how business coaching can guide an owner to great success.

All the best.

Brad Sugars