A Business Coach for a graffiti removal business helps transform the company from smallest to biggest …

Entrepreneurship is one of the most creative endeavors you can ever undertake.
- Brad Sugars -

The Business
Name: First Choice Protective Coatings, New South Wales, Australia
Director/Owner: Scott and John Paterson
Business Sector: Construction

The Challenge
The Paterson brothers came into this business from different routes – Scott from the world of optics and John from plumbing.

Both could be regarded as fairly typical trades-people, and neither had any real business expertise to speak of.

They did, however, have something going for them. They were enthusiastic, dedicated and hard working. And they happened to stumble across a product they believed could sell well.

After 6 good years in business, the company had reached a plateau; they didn’t know which direction to take next, and although they were doing quite well, they had reached a level where they were bogged down. Try as they might, they couldn’t seem to grow the business.

They weren’t making a profit, but they weren’t losing anything either. And like most people in business, they had aspirations. They also realized that, with their lack of resources and knowledge, they wouldn’t be able to take their business to the next level on their own.

They acknowledged that they needed professional help.