Brad Sugars Says …
When our ActionCOACH Business Coach first met Scott, John and Heather for the first time in a very small and dingy office, I’m sure he wondered how he could help them

They were a fairly typical trades-type company where they did everything themselves – there were no systems and they had no real team. But they had the desire to move beyond where they were at the time.

They were, however, owners who never made excuses; they just asked, “What can we do?”

They were eager to learn. So it was best to start them with our Success Model Planning System, which would get them focused and clear, as they were a bit lost. This proved to be the best strategy. They grew so much through this 9-month process. They actually re-did certain modules as things became clearer.

Scott was obviously thirsty for knowledge and he tried many different things, including some innovative marketing which was completely new to the company.

Their first task was to solidify all functions in the business, build and train a real team and then increase the business. Increasing the business turned out to be fairly easy, which showed they had great potential in the market place.

It’s fairly simple to be successful with trades-related companies; just solve whatever frustrations the customers have when dealing with that particular industry. This was the basis upon which we developed a very professional operation.

Obviously, Scott and John have grown immensely since being coached by an ActionCOACH Business Coach.

They are now very dedicated business owners, willing to try new things and continually going the extra mile. Never once during the planning or coaching sessions were they negative; never did they say this or that wouldn’t work.

They were open to new ideas, enjoyed trying new things and were always eager to gain more knowledge through coaching, external courses, or the books and tapes their ActionCOACH recommended.

Scott now regularly establishes budgets and targets for the team, and knows his break-even point. He can now read and understand Profit and Loss Statements and Balance Sheets, something that was only done before by his accountant once a year.

In fact, he previously never even looked at them!