The Outcome
Since the start of coaching, turnover has increased by 300% and profit by a whopping 600%. Future targets exceed even that. The company has now been in business now for 6 years and are still going strong.

Their goals are to franchise the company, first in the Sydney Metropolitan area, then within the state of New South Wales, before going national and international.

The owners also aim to work more on the business instead of in it. They also aim to become financially free and to have other business interests besides this company.

During their first year with ActionCOACH, they completed a business plan and doubled their profits. They have also bought a factory at Blacktown, and now have a boardroom, two offices upstairs, a lunchroom, an area for storage and a reception area downstairs.

This is something that, at the end of the day, they can call their own. This has been all achieved by doing all the hard work themselves.

But not only hard work; a lot of smart work on the part of ActionCOACH for helping them achieve these results.

Moving into their factory in Blacktown has given them a new perspective on where they are heading and what they are actually doing.

They also underwent changes as far as their team was concerned. Some of their team didn’t like the changes that were taking place; the owners were probably stricter and the company was structured better. These people have since departed and a new team with very clear guidelines as to what their role within the company is, and who fit in with their new structure, has been established.

The company is now running very smoothly with high work ethics, high morale and everyone is working towards achieving the same goals. Each team member is rewarded for the input they provide.

The company now employs 11 team members. They have appointed an Operations Manager who oversees the day-to-day running of the company out in the field, while John is currently the C.E.O and Scott is working on franchising the business. They can now see more light at the end of the tunnel and this, they say, is going to be one of their greatest achievements.

First Choice Protective Coatings is now one of the largest graffiti removal companies in Australia. The owners say they have achieved a lot more than they would ever have hoped, thanks to ActionCOACH.

Their turnover is higher, their profits are higher, their morale is higher still and their business sense and knowledge has grown dramatically.

And they’ve re-named the company Graffiti Off. They say this was very definitely money well spent.

One last thing; thanks to taking a Business Coach on board, Scott has brought his first luxury car, a beautiful Jaguar.

For him, life’s exciting, and it’s fun.