The business doubled in turnover from $2,300 a week to over $4,000 a week within 2 months. That’s nearly a 100% increase.
Profit has also increased dramatically, enabling the owners to implement some improvements to their business, such as installing a computerized counter system and a new counter.
Team communication has also increased dramatically, and team morale is very high.

In this case our Business Coach first started by concentrating on sales, which had to be increased dramatically as profit was minimal.

We introduced testing and measuring strategies to find out where the customers were coming from, and we surveyed every customer. At the bottom of the survey page, we ran a referral promotion, and obtained an average of just under one referral per existing client. The referral was contacted and booked in for a half price haircut.
This bought a number of new clients in to the business quite quickly.

We are a young, soon-to-be-married couple who had very little knowledge about running a business when we opened our hairdressing salon. And like most in that situation, all we really had going for us at the time was loads of enthusiasm. We were eager to give it a go, work hard and do whatever it took to succeed.

Hairdressing has got to be one of the most “difficult” or fickle businesses around today.
Let me explain what I mean …

Generally speaking, youngsters who train as hairdressers do so because they either had no interest in anything else while at school or they didn’t get high enough grades to pursue a different career path. They then learned all the stereotypes and prejudices about the business from other hairdressers during their apprenticeship. And being a technical business, their training focuses on the HOW of the business – how to cut hair, how to style it and how to color it.