The Outcome

Chad is now working his way out of debt and the future looks bright.

“I think we are doing the right things to turn things around and to make an incredible success story,” Chad says.

“We’re now landing a lot of really nice jobs. I have a total of 4 team members in the field and I’m running the office myself. We’ve worked extensively on putting great systems in place to make sure that our customers get 1st class service and are treated like kings and queens by each of our team members.”

The business has some very powerful strengths that it is working on; these include innovation and creativity in design and construction.

They excel in taking people’s challenging conceptual ideas and turning them into reality. They are working very hard on communicating with their customers more efficiently. They want to ensure their customers take decisions fast enough to keep their construction process moving.

They also want to improve the turn around time on estimates and to improve productivity in the field. And they want to develop a sense of teamwork. They realize that by greatly increasing sales they will over stress their internal support structures.

“When the business is in a strong, healthy cashflow position, I’d like to franchise it, because the systems we’ve created are so good,” Chad says. “If it was hard for me to get this business started, then I know it’s hard for lots of other guys to get a remodeling business started.”

Chad has come a long way since taking on a Business Coach. He started out by being burdened with a horrible cashflow and creditors crying out to be paid.

This was overcome by setting up payment plans with them, getting a new accountant, watching business ratios to spot trends, and testing and measuring lead sources and conversion rates.

“Before working with ActionCOACH, we hardly measured anything. Now they have us testing and measuring just about everything. Because of the systems they helped us put in place, I can now tell you exactly how many leads we need each month to break even for the month, and how much profit I will make for each additional lead. We’ve also made significant improvements in our sales process and customer guarantees. We’ve added a referral program and joined a referral based networking group.

“After working with ActionCOACH, our conversion rate has tripled from 11% to a whopping 41%. Now, I never feel like I am wasting my time when I do an estimate. It’s very exciting to know that for every 3 estimates I do, I’ll get one job. With ActionCOACH’s guidance, we continue to improve each and every week. I now have a much more positive outlook on the future of my company.

“Thanks, ActionCOACH!”